FASHION | NEW STORE – Tees, FIFA and More!

It’s always good to see someone you know do well, a friend of mine and my other half has joined forces with reality tv star Gaz from Geordie Shore to open a new menswear boutique in the MetroCentre called Project 722.

They have created a unique environment for their customers with Über glam staff in the jazziest outfits I’ve ever seen and a gaming corner so customers can play FIFA tournaments on the huge projector screen. They even bring in special guests to play against creating a dream environment for the guys shopping there.

The decor is clean, slightly industrial and raw with the wooden floors and cabin like changing rooms. They stock a huge range of t-shirts with a selection of all in ones and sweaters. It’s not fussy in the least, it’s clean, tidy and everything is laid out in a cool nonchalant way. It’s not packed with more staff than customers (which I always hate) it’s relaxed and welcoming.

They have some great ranges in store with imastarclothing being one of them – see the Hipster Mickey tee shirt in the gallery above.