Stella McCartney POP

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Stella McCartney POP

I’m incredibly excited to bring you todays beauty story. I wanted an editorial style and had a vision and feel in mind for the imagery. Stella McCartney describes her new scent POP as “a mindset that captures the free spirit of the women who wear it” “POP is a spirit. It’s about freedom and starting your life away from judgements or labels’ “it’s a bright, modern and irreverent scent combining the vibrant florally of tuberose with sandalwood.”

POP reinterprets tuberose, chosen for its iconic bold scent, by emphasizing its brighter, crisper, solar floralcy. This newfound vibrancy is balanced with sandalwood; the unexpected combination of the floral and woody notes resulting in an undeniably feminine scent that makes a statement.
“Innovative technology was used to minimise the environmental impact of the packaging.
The Forest Stewardship Council (FSC) certifies all of the collection’s boxes, a guarantee they have originated from sustainably managed forests.”

It is targeted to a millennial audience however as a 33 year old soon to be mother of 2 I adore the scent and wanted the shoot to show the fun playful elements of my years growing up. As a teen we would head down to the arcades in our best outfits, meet with friends, chat and generally chill.

Stella McCartney POP

Looking around it seemed like nothing much had changed, groups of teens laughing, reapplying makeup and sipping drinks. The only notable difference was phones, selfies and snapchat. However, regardless of technology there’s an infectious amount of energy that radiates.

Stella McCartney POP

Stella McCartney POP
Stella McCartney POP

Stella McCartney POP

Stella McCartney POP

Stella McCartney POP

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                   Images: Richard Offiong                                                     Location: South Shields Pleasure Beach