Is The Bleach London Reincarnation Mask Worth The Hype?

bleach london reincarnation mask

After seeing how highly this product was rated I decided to put it to the test. Being a bleach blonde means my hair is damaged and stripped within an inch of it’s life. Thankfully I don’t have much visible damage however it is dry and in dire need of some nourishment.

Feeding from within is naturally the best way to healthy hair, skin and nails, so I apply this to my diet however the appearance and condition of the hair once coloured is something that needs attention using products.

For £6 there’s a hefty 200ml worth of conditioner in a malleable foil tube. Its recommended to apply to shampooed hair and leave for 10-20 minutes in a towel. With many containers hair feels immediately smooth after applying but this didn’t have the same effect. It was easy to detangle when wet but it didn’t feel silky to touch, I left the hair to dry naturally and it remained knot free, bonus, but once air dried it lacked the condition I expected.

bleach london reincarnation mask

I’ve found it feels a little dry in texture however it does look in better form and has shine. I also noticed there’s no split ends so perhaps it’s temporarily sealed the cuticle?

For the price it is value for money, It has 5 star reviews from a good number of customers so it must be working for a lot out there. I would award it a 3 star, my hair has felt better from cheaper products but cost per ml it’s a reasonable purchase and does improve the look of the hair.

purchase from boots in store or on-line


  • Fab (and honest) review – If you find a conditioner/mask for dried hair let me know! I use a kerastase mask at the moment but it costs a fortune!

    • Thank you 😉 oh gosh me too, the green one, it’s a bomb! I was very impressed by a one I found for £1 in B&M bargains I have a blog post on it somewhere but can’t remember its name. It was a big bottle too

  • Isn’t the reincarnation mask a pre-shampoo job tho? Perhaps why it didn’t work so well? I recommend Philip Kingsley extreme elasticizer. I have thick bleached hair, and it is a genuine saaaaalve. Again, it’s a pre-shampoo, I even leave it on overnight, then rinse, shampoo and condition the next day. And even when it’s wet, it feels good. Smells nice too.

    • Is it?? man I’ve been using it so wrong then. I’ll double check, if not it’s a good idea 🙂

      Thanks so much xx